RADIO COMMERCIALS
General awareness advertising is designed more around brand recall rather than specific “service selling”. Finding the right creative framework, we strive to achieve both when focused on a particular service category.
Examples here include “Logo Design” & “Cowboy Signage”, while spots like “We Do That” and “IYKYK” take a more general approach. “Nothin But Net” (aired during March Madness) & “Wider Net” are also in that realm but are tweaked to set up the climax point/CTA which is CJ Graphics website URL ending in “dot net”.
Conversational tone, interesting voices, storytelling & allegory work to pull listeners in (its not like hearing an “ad”) while painting a relatable picture of need, discovery and satisfaction in CJ Graphics services. Subtle sound design sets the scene while the “branded audio logo” of a simple snare-roll & the company slogan “we do that!” drives the point home.
CJGFX x Erickson Jewelers
CJGFX Pizza Dude
social media (video)
CJGFX x Erickson Jewelers
One of an ongoing series of client testimonial videos, shot and edited for social media. This video template serves as a high quality content series for CJ Graphics facebook page - authentic, real world results that show what they can provide for any business, of any size, in any industry. The content is also multipurpose for website and sharing on the featured clients’ social medias as well, compounding reach & effect.
CJGFX pIZZA DUDE
A straightforward translation from speaker to screen, this social media video takes their popularly reviewed “Logo Design” commercial (produced by myselfl for radio) & illustrates the scene, making for a fun, shorts/reels/tiktok consumable piece of marketing content.
CREATIVE PARTNERSHIP
As a creative partner with CJ Graphics, we work together to define marketing goals & audit current strategy. I provide guidance & coaching on best practices & creative across their utilized channels, suggest new ones, and help align messaging & focus across their marketing efforts. I also provide certain creative productions at discounted rates, and like any partnership with nessential media, scope is always flexible for expansion.
Ready to explore services & partnership opportunities? Click below to view the service page or head back to the portfolio to see mroe examples of my work.
